Business of Medicine Workshop for Clinic and Hospital Owners
Identify the challenges in your Clinic or Hospital in 4 hours, and leave with your three priorities chosen. Useful on its own. Go on to the 2 day MasterClass to start solving them.
The eight areas of a Clinic or Hospital business
Get Patients
Bring new Patients to you
01Referrals
02Marketing
Move and Monetise the Demand
Enquiries become visits, visits become advised treatment
03OPD
04Conversion
Run the Business
Software, money and your team
05Technology
06Finance
07People
Build an Institution
A Hospital that runs without you in every decision
08Owner
The Workshop fee is ₹10,000, including GST. It includes:
The pre-Workshop questionnaire
A twenty-slide Medical Business Diagnosis prepared for your Clinic or Hospital
The four-hour live Workshop
Your written first actions
A thirty-minute 1-on-1 call with Mehirr after the Workshop
Three Sundays. Book the one that suits you.
Sun 25October
Sun 22November
Sun 29November
10 am to 2 pm ISTLive online₹10,000 GST includedLimited to 20 Clinics and Hospitals
For Doctors who own and run their Clinic or Hospital
Single speciality or multi speciality, from four rooms to two hundred beds
Business side only. The clinical side stays entirely yours
One practice from a speciality in a city in each batch of 20, so every Owner in the batch is from a different speciality or city. The place for a speciality in a city goes to the first practice to pay. The same rule applies to the Workshop and the MasterClass.
Reserve your seat.
A few details and your Sunday. The joining link comes to your WhatsApp after you pay.
What you get
What you leave with.
4hours, live online
20slide Medical Business Diagnosis, written for your practice
3priorities, chosen by you
1written list of first actions
1one to one call with me, 30 minutes
What you will learn.
Four hours on all eight areas of your Clinic or Hospital. You mark where your Clinic or Hospital stands on each, and choose the three that matter most.
01
ReferralsLearn to build a steady flow of Patient referrals from Doctors around you.
02
MarketingLearn which marketing brings Patients, and where you are paying for what does not.
03
OPDLearn to fill the OPD hours you have today, and handle the busy days.
04
ConversionLearn to turn more enquiries and advised Surgeries or Procedures into Patients who come back and do it.
05
TechnologyLearn to choose and use software and data that your team will actually follow.
06
FinanceLearn your pricing, your margins, and where the money leaks.
07
PeopleLearn to set clear roles and targets, so your team runs without you in every decision.
08
OwnerLearn to plan expansion, succession or exit, with the Owner free to step back.
Built around your time, Doctor
20% of the effort. 80% of the result.
20% effort80% result
You do not have time. Your day goes to Patients first, and the business gets whatever is left. So I designed this programme around the time you actually have.
It is not a hundred percent of everything a corporate chain does. It is the 20% of the work that can give you around 80% of the result, if your team follows the plan. Four hours of one Sunday shows you where you stand. The MasterClass then works on it in two days, not two years.
This is ideal for you, Doctor.
Two levels, one programme
From the day you book to two years on.
Level 1
Business of Medicine Workshop
₹10,000GST included
The day you book
Questionnaire
A questionnaire to capture your business numbers.. OPD, revenue, expenses, specialities, charges and more.
Before the Workshop
Your Diagnosis
A 20 slide Medical Business Diagnosis of your practice, prepared by me from your questionnaire.
One Sunday · live online
4 Hour Workshop
We go through the eight areas of your business. You see where you stand in each, choose your 3 priorities, and leave with your first actions written down.
After the Workshop
1-on-1 call
30 minutes with me, only on your Clinic or Hospital.. your priorities and what to do first.
Level 2 · includes Level 1
Business of Medicine MasterClass
₹1,00,000GST included
Everything in the Workshop is part of it.
15 and 16 Dec · live online
2 Day MasterClass
You prepare plans and documents for all eight areas, with your own figures. Together they become your Medical Business Playbook. 3 guest experts join me.
Day 30
Get it started
Group call on Zoom
How is the plan running? We solve the challenges that came up.
Day 60
Build on it
Group call on Zoom
Settle what is working, and move to the next stage.
Day 90
Make it a habit
Group call on Zoom
Look back at three months, and set the next stage for your team.
For 2 years
WhatsApp community
Ask me when a question comes up in your Clinic or Hospital. I share updates, and you learn from what other Owners in your batch are trying.
If you take the Workshop and join the MasterClass later, the full ₹10,000 is credited. See the 3 guest experts →
You know the symptoms. This is the diagnosis.
You have been thinking about most of this for years. The four hours give it a structure: eight areas, in a fixed order, a number against each. Symptoms become a diagnosis, and you choose the three that matter most.
Medical college taught you medicine, and taught it well. Running the business of a Hospital is a separate craft. That is the whole reason this session exists.
Eight lines, one from each area. You will recognise several straight away.
01 Referrals · Get PatientsYour BD team is out all day, and there is no sheet at the end of the week that says which Doctors were met and what came back.
02 Marketing · Get PatientsThe agency sends a report every month, and connecting it to a Patient who actually walked in has been hard to do.
03 OPD · Move and Monetise the DemandOPD is up. The bank balance is not.
04 Conversion · Move and Monetise the DemandThe Patient says yes in the Counselling cabin, and gets the procedure done somewhere else. The system does not tell you why.
05 Technology · Run the BusinessYou bought the software. The team still runs the day on a WhatsApp group and a register.
06 Finance · Run the BusinessYou know last month's revenue. You do not know last month's profit by Speciality.
07 People · Run the BusinessGood people leave in year three, just as they get really good at the work.
08 Owner · Build an InstitutionYou have not taken a clear week off in four years, and revenue falls when you travel.
It starts the day you book
A short questionnaire comes to you. It asks for the numbers you already have, revenue, OPD, Surgeries, calls, team. Send back whatever you keep, however you keep it. A register is fine. If you do not have a figure, leave it blank. That is fine too, and it shows us what your Hospital should start tracking. You walk in on the day with your own sheet already in front of you.
The room
Who this is built for.
Built for you if
You own the Clinic or Hospital and you run it. Doctor-owned, Doctor-operated.
Single speciality or multi speciality. Four rooms or two hundred beds.
The clinical side is respected. The business side is where it is stuck.
You are looking at a number that is not moving the way the OPD count says it should.
You want to see the whole picture before you choose what to fix first.
Salaried Consultants, and PGs and Fellows, have sessions of their own. The room is capped at 20 Clinics and Hospitals because the last half hour is each Owner working on their own numbers, and twenty keeps it a working room.
Who can sign up.
Clinics and Hospitals, by speciality
Cardiology
Oncology
Neurology
Gastroenterology
Orthopaedics
Nephrology
Urology
Ophthalmology
Dentistry
Dermatology
ENT
Paediatrics
IVF
Fertility
Doctor couples or partners running one Clinic together
Hospitals and centres
Multi speciality Hospitals, up to 200 beds
Single speciality Hospitals, 10 to 50 beds, in Tier 1, Tier 2 and Tier 3 cities
Maternity homes
Nursing centres
Day-care surgery centres
Diagnostic and imaging centres
If you own it and run it, you belong in this room.
Mehirr Nath Choppra. Founder, Doctor of Laxmi Advisory.
Who is running it
Thirty years. Four industries. The same job in every one.
Defence. Real Estate. Media. And for the last three years Healthcare, as Chief Business Officer of Nethradhama Super Speciality Eye Hospitals, Bangalore.
The industry changed four times. The job stayed the same, bring in the revenue, build the brand, and build the business underneath both.
Revenue, Marketing, Brand and Business Development. That has been the work in all four.
For Shraddha Eye Care Trust, my team raised funds to pay for 10,000 free cataract Surgeries and 700 free eye camps a year.
Where the eight came from
From running a Hospital, and from more than fifty Owner interviews.
Three years as Chief Business Officer of Nethradhama Super Speciality Eye Hospitals, Bangalore, and more than fifty Doctors who own Clinics and Hospitals across India, sat with one at a time. The eight areas came out of those rooms.
Before
Strong clinical name. The business side had not been built into a system yet.
After
Revenue up 50%. OPD doubled. Three Hospitals launched.
What changed
Referrals. Marketing. Counselling. Front Desk and Call Centre. How the Patient moves through the building. Team training, weekly and monthly review meetings, dashboards, incentives.
The lesson
A clinically excellent Hospital can still have a business side that is not yet a system. Growth came when the business side became one.
These are the numbers from Nethradhama over three years, and the patterns from the interviews since. Your Hospital is its own case, and what it does will depend on what gets built in it.
About the fee
₹10,000 for four hours. Is it worth it?
You will see ₹99 and ₹499 webinars every week. So it is fair to ask why this one costs ₹10,000. Here is how to look at it.
01 · In your own work
How long does your practice take to earn ₹10,000?
One Procedure? A few OPD consultations? Count it in your own work, not in webinar prices.
02 · One leak found
What if the Diagnosis shows you one leak?
Enquiry calls that never got a call back
Patients advised Surgery or a Procedure who never came back
Marketing money spent with no count of the Patients it brought
The wrong person hired, and kept for months too long
Prices you have not changed in years, while your costs went up
If you fix even one of these, the fee can come back to you many times over.
03 · Not a sales pitch
Many low-price webinars are built to sell you the next thing.
This is work on your own practice. A Diagnosis prepared by me for your Clinic or Hospital, four hours live, your first actions written down, and 30 minutes with me one on one.
If you later join the MasterClass, the full ₹10,000 is credited.
Before you decide
The questions Owners actually ask.
Is this four hours of you selling to me?
The day is for your diagnosis. I say it out loud at the start. Four hours go on turning your symptoms into eight named areas with a number against each, and on choosing your three. What building the systems looks like is a five minute conversation at the end, once you already know your three.
Is the Workshop useful if I stop here?
It is built to be. You leave with your Diagnosis, your three priorities and your first actions, written down, and thirty minutes with me on your own Clinic or Hospital. They are yours to use whether or not you join the MasterClass.
What happens to the ₹10,000?
₹10,000, GST included, buys the Diagnosis, the four hours and the call. If you join the Business of Medicine MasterClass later, the full ₹10,000 is credited. Saray and Valley is the name on the payment page and the GST invoice. Doctor of Laxmi is part of Saray and Valley.
An emergency can take me out on any Sunday. What happens to my seat?
Tell us 48 hours or more before your Sunday and you get a full refund, or move to another Sunday. Inside 48 hours, your seat moves to the next Workshop date at no extra cost. The session runs live on your own figures, so it is not recorded.
Can I send my manager instead of coming myself?
One registration covers one participant, and the Doctor-Owner must attend. If the person who manages your numbers would also like to attend, please contact us about an additional seat before booking.
I run a small Clinic, not a Hospital. Will it apply?
The eight areas stay the same whatever the size of the building. Only the size of the figures changes. Every teaching block carries a Clinic example and a Hospital example, on purpose.
What do I need to bring?
Last twelve months of revenue, cost and profit. OPD. Surgeries and procedures. Calls received. Staff list with post and salary. Send whatever you have, however you keep it. A register is fine. If you do not have a figure, leave it blank. That is fine too, and it shows us what your Clinic or Hospital should start tracking. The questionnaire comes to your WhatsApp with your confirmation. You bring a laptop and nothing else.
Sunday 25 October. Four hours.
Or Sunday 22 November or 29 November. Eight areas, and you leave knowing your three.
More than fifty Owner Doctors across India have sat across a table from me, one at a time, and the eight areas came out of those rooms as much as out of running a Hospital.
Before that, three years as Chief Business Officer of Nethradhama Super Speciality Eye Hospitals, Bangalore, where revenue grew by 50% and OPD doubled.
A note on the numbers on this page. Figures quoted from past work describe what happened in those Clinics and Hospitals. Figures quoted as a target describe what the work is aimed at, not a commitment. What any plan earns depends on your Hospital, your team and how you execute. No revenue outcome is promised or guaranteed.
