Why do I need this?
Why does my Hospital need a revenue system?
Because a Clinic or Hospital can be clinically excellent and still lose money every month. The loss is rarely in the OT. It happens at the phone, the Front Desk, the Counselling cabin and the follow-up call that nobody made.
Start here
Pick the one that makes you nod.
- Your ads have run for months, but the OPD count has not moved.
- Your Business Development executive is out all day, and at the end of the week there is no sheet saying which Doctors were met and what came of it.
- The phone rings out over lunch and it does not get counted.
- A Patient agrees to Surgery in the Counselling cabin, then has it done at another Hospital.
- You have an HMS, a CRM and a WhatsApp tool. To know how many enquiries became Surgeries last month, somebody still opens all three and makes an Excel by hand.
- Someone has offered to invest in the Hospital, or to buy it, and you are not sure how to work out what your Hospital is actually worth.
Whichever one you nodded at, that is where we would start. What you actually want is simpler.. a Monday you can predict, a team that does not need you standing behind it, and a Hospital that holds its numbers when you are not in the building.
Where the revenue goes
More marketing will not fix revenue that is leaking.
Revenue rarely disappears in one visible place. It goes quietly, in the space between the advertisement and the operating theatre. If you add more marketing on top of a leak, you only add to the leak.
- 01EnquiryThe call or message that never got logged.
- 02PhoneThe phone that rang out at lunch.
- 03AppointmentThe appointment that was made and the Patient never arrived.
- 04CounsellingThe Patient who said yes in the cabin and did not come back for billing.
- 05Follow-upThe advised procedure that never got a follow-up call.
Fixing conversion and follow-up often brings more value than raising the marketing budget.
Cost of delay
Every month this stays unfixed, the leak continues.
You keep paying for Doctors, staff, rent, equipment and marketing every month. Part of what they earn is lost through weak conversion, poor follow-up, discounts given too early, and decisions that wait for you.
Lost Patients
Patients who were interested and did not convert.
Lost margin
Money given away through early discounts and unsure pricing.
Lost control
Every commercial decision still waits for you.
Before and after
Same Hospital. A stronger business system.
Before
- Counselling depends on who is sitting in the cabin.
- The Front Desk is busy all day, but nothing is measured.
- Follow-up happens when someone remembers.
- Discounts are given to close quickly.
- The Owner is pulled into every decision.
- Revenue depends on people, not systems.
After
- Every enquiry and every Patient has a name against it.
- Counselling follows a clear, structured conversation.
- Follow-up is done on fixed days.
- Prices are explained with confidence.
- The Owner sees the right numbers early.
- More of the growth comes from the system, and less depends on you alone.
Doctor of Laxmi builds the business systems a growing Hospital needs, so growth does not depend only on the Owner, Senior Doctors, Counsellors, discounts or chance follow-up.
Who is behind this
Mehirr Nath Choppra
- 50%revenue growth in three years, as Chief Business Officer at one of South India's leading Eye Hospitals
- 2xOPD in the same three years
- 30years across defence, real estate, media and healthcare
Doctor of Laxmi is a Bengaluru based advisory for Clinic and Hospital Owners across India, led by Mehirr Nath Choppra. Mehirr has spent 30 years across defence, real estate, media and healthcare. As Chief Business Officer at one of South India's leading Eye Hospitals, he was answerable for revenue that grew by 50% in three years while OPD doubled. The Workshop and MasterClass welcome Doctors who own Clinics and Hospitals of every size, from a single Clinic to a multi speciality Hospital, across India. Mentorship and Advisory clients are usually Doctor-owned Clinics and Hospitals doing ₹5 Cr to ₹50 Cr a year, in Specialities such as ophthalmology, orthopaedics, IVF, dental, dermatology, cardiac, ENT and paediatrics. The work covers the business side only and never the clinical side. At a Non-Profit Eye Hospital in Bangalore, the team Mehirr led raised funds to pay for 10,000 free cataract Surgeries and 700 free eye camps a year.
More about MehirrThe programme
What the Doctor of Laxmi - Business of Medicine Programme is, and how you can learn it.
The Doctor of Laxmi Business of Medicine Programme is a business programme for Doctors who own Clinics and Hospitals in India. It helps them build the business side underneath their clinical name. Many Hospitals are clinically strong but lose revenue between the first Patient enquiry and the operating theatre. An enquiry goes unanswered, a Patient says yes in the Counselling cabin and never comes back, or a Referring Doctor is not called for months. The programme works on eight areas of the business: Referrals, Marketing, OPD, Conversion, Technology, Finance, People and the Owner's role. Owners can learn it in three formats, a 4 hour Workshop at ₹10,000 including GST, a 2 day MasterClass at ₹1,00,000 including GST, or a 6 month Mentorship from ₹9 lakh plus GST. Clinical decisions stay entirely with the Doctor. The next MasterClass runs live online on 15 and 16 December 2026, for a batch of 20 Clinics and Hospitals.
You do not have to become a full-time businessman. The programme is built around a Doctor's time.. about 20% of the effort for 80% of the result.
- Medical Business Diagnosis of your practice
- 4 hour live Workshop
- 30 minute one-on-one call with me
- The full Workshop included
- Medical Business Diagnosis report
- 30 minute one-on-one call with me
- Follow-up calls on day 30, 60 and 90
- 2 years in the Hospital and Clinic Owner Community
- Medical Business Diagnosis report built in
- Everything in the MasterClass, on your own figures
- 3 one-on-one calls with me every month
- How to run your team and your agencies
Want your team trained instead? Patient Counsellors, Business Development, Marketing, the Phone Team and the Front Desk. See the Team Trainings →
Fit
Is this the right fit?
This is for you if
- You are a Doctor who owns a Clinic or Hospital.
- Your Hospital has trust, but growth feels inconsistent.
- You want better conversion without aggressive selling.
- You want to protect your pricing.
- You want your team to become more disciplined on the business side.
- You want a system, not random marketing ideas.
This is not for you if
- You want shortcuts without the Owner being involved.
- You only want digital marketing or leads.
- You are not willing to review numbers.
- You believe discounting is the only way to grow.
- You are not ready to bring discipline into the business side of the Hospital.
Questions
Straight answers
Which format should I choose?
If you want to see how I work and get the ideas first, start with the Workshop. If you are sure you want solutions built on your own numbers, come straight to the MasterClass. The full Workshop is included in it. If you want someone beside you on business decisions for six months, the Mentorship is for that.
Are you a digital marketing agency?
No. Marketing is one part of the work. You keep your own team and agency. I help put them into one structure and set the numbers they are measured on, so the money is judged on Patients rather than impressions. I do not own an agency, so I am not selling you my own services. My fee is only my fee. What you spend on Google, Meta, your agency and your team, you pay to them directly.
What does Hospital Team Training cover?
Two sessions of three hours with the team that is costing you the most, at your Hospital or online, worked on your own cases rather than slides. Then three reviews of ninety minutes each to check what held. Patient Counsellors, Business Development, Marketing, the Phone Team and the Front Desk are each trained separately. Full details here →
Do you work only with Eye Hospitals?
No. My deepest experience is in Eye Hospitals.. high volume OPD, cataract, refractive, retina, diagnostics and Counselling. The business side works in a similar way in Doctor-owned Clinics and Hospitals of other Specialities, and in diagnostic centres.
Will you interfere with clinical decisions?
No. Diagnosis, treatment, surgical protocols and medical judgement stay fully with you and your clinical team. Doctor of Laxmi works only on the business side around it.
How quickly can results be seen?
Some changes can show quickly, especially in follow-up, Counselling, enquiry handling and pricing. Bigger changes need steady work over weeks and months. The aim is steady growth from stronger systems, not a one-time spike.
Why should a Hospital Owner work with Doctor of Laxmi?
Because the work comes from running the business side of a Hospital, not from theory.. Hospital growth, revenue reviews, team execution, OPD flow, Counselling, fundraising and brand building. The focus is clarity on what to fix first, and then doing it.
The next step
Ready to work on your own numbers? Join the Business of Medicine MasterClass.
Two days, live online. You work on the eight areas of your business with your own figures, and leave with solutions built for your practice. Three follow-up calls at 30, 60 and 90 days check how it is going. The full Workshop is included.
- Dates
- 15 and 16 December 2026
- Format
- 2 days, live online
- Seats
- 20 a batch
- Fee
- ₹1,00,000 including GST