01
Patients who arrived
How many people actually walked in, counted at the door and not on a dashboard. Enquiries and appointments are reported underneath, so you can see exactly where the drop is.
Build the Hospital · Running Your Marketing
The marketing is running. The OPD is not moving.
Keep your own team and your own agency. I put them into one structure, with one set of numbers that end at your door, so you get your money's worth from what you spend on them.
Is this your Hospital?
Money goes out every month. What it bought is not clear.
- 02 Marketing · Get PatientsFour suppliers each send a different report. You are the one joining them together.
- 02 Marketing · Get PatientsThe report says reach and leads went up. Your OPD did not.
- 02 Marketing · Get PatientsYou cannot say what one Patient who actually walked in cost you.
- 02 Marketing · Get PatientsYour Doctors' names and the Hospital's brand are being built by different people, in different directions.
What gets measured
Three numbers that end at your door.
02
Cost of each Patient who arrived
What every one of those arrivals cost you, channel by channel. This is the number that decides where the next rupee goes.
03
Share of OPD from marketing
How much of your OPD came from marketing, rather than from walk-past and word of mouth.
Treatment conversion: I report it, your team runs it. Every month you see how many Patients went ahead with advised treatment. Counselling, Doctor availability, pricing and follow-up decide that number, and those stay with your Hospital team. If arrivals are up and conversion is flat, that is a Counselling conversation, and I will say so.
Why this is not an agency
An agency reports what it did. This reports what happened in your Hospital.
What an agency report shows
- Impressions and reach
- Leads and clicks
- Engagement on posts
All of these can look healthy in a month when your OPD went down. Usually not because anything is hidden, but because no one agreed at the start which number decides whether it worked.
What you see here
- One report, not four
- Counted at your door, not on a platform
- The same numbers every month, so one month can be compared with the next
A Hospital Owner does not need a better report. You need somebody whose report says the same thing as yours.
How it runs
Set up properly. Then reviewed every month.
Running Your Marketing
Your team, in one structure
Hospital marketing takes time to show results. The first months set it up properly.
- First
Look
What you spend, who you pay, what each of them reports, and what it returned.
- ThenStructure
One structure
Who answers for what, and the three numbers everyone reports against.
- Every dayRun
Your team runs it
Your own team and agency do the work, inside the new structure.
- Every monthReview
One conversation
Numbers on the table, not opinions. The next month is decided on them.
Where this comes from
Run before, inside a Hospital.
+50%Revenue, three years as CBO
DoubledOPD a day, same period
3Hospitals launched under one brand
Each of those Hospitals was measured at the door. See the case studies →
Before you decide
The questions Owners actually ask.
What if our current agency is doing well?
Then they stay. Where an agency is performing against your Hospital's numbers, there is no reason to change it. Where it is not, the numbers will show it, and you decide. That call is made on the numbers, not on who was there first.
Does it follow the NMC advertising rules?
Yes. Content plans are built to the NMC Guidelines on Ethical Advertising. You can check any post yourself with the free Can I Post This? checker.
What does it cost?
My fee depends on your Hospital and the scope, so it is discussed directly. The first conversation costs nothing.
How many people are you managing for your marketing right now?
If the answer is more than one, that is a good place to start.