The marketing is running. The OPD is not moving.
A structured Hospital does not run four marketing suppliers reporting separately to the Chairman. It runs one marketing function, with one person answerable for Patient arrivals, reviewed once a month against the same three numbers.
That is what gets built here. You stop being the person joining four reports together, and you start being able to see what your money actually bought.
What this service actually is
Running Your Marketing is Doctor of Laxmi taking over the marketing function of your Hospital and running it on your behalf.
What you stop doing
Managing four suppliers who each report on something different.
What you get instead
One accountable point of contact and one monthly review.
What the review is held against
Patient arrivals, cost per arrived Patient and OPD contribution. Your numbers, not a platform's.
How long
Minimum six months, renewable by six. Hospital marketing does not turn in a fortnight.
Your existing agency
Stays if it is performing against your numbers. Replaced if it is not.
One person accountable. One report. Numbers that end at your door.
Give us the whole marketing function and you stop managing it. Every month, one conversation, on the numbers marketing can actually move.
Patient arrivals. How many people actually walked in, counted at the door and not on a dashboard. Enquiries and appointments are reported underneath it, so you can see exactly where the drop is.
Cost per arrived Patient. What every one of those arrivals cost you, channel by channel. This is the number that decides where the next rupee goes.
OPD contribution. How much of your OPD came from marketing rather than from walk-past and word of mouth.
Everything behind those three numbers becomes our problem, not yours.
Treatment conversion: tracked, not owned. It is reported every month next to the other three, because you should see it. But Counselling, Doctor availability, pricing and follow-up decide it, and those sit outside this scope. If arrivals are up and conversion is flat, that is a Counselling conversation, and we will say so rather than quietly take the credit or the blame.
An agency reports what it did. We report what happened in your Hospital.
Impressions, reach, leads, engagement. Those are the things that can all look perfectly healthy in a month where your OPD went down. Not because anybody is hiding anything, but because nobody agreed at the start which number actually decides whether it worked.
A Hospital owner does not need a better report. What is needed is somebody whose report says the same thing as yours.
Does this include Doctor branding as well as Hospital branding?
Yes. Doctor branding in India and the Hospital's own brand are built together, because a Patient searching for a procedure looks for both. One without the other leaves demand on the table.
Handed over properly, then reviewed monthly.
Minimum six months, renewable by six. Marketing does not turn in a fortnight, and anybody who tells you it does is selling you something.
One review a month, with you. Numbers on the table, not opinions.
How the handover works.
Talk: what you are spending, and what it is returning. Look: your suppliers, your reports, your numbers. Scope: what is handed over, and the terms. Work: run for you, reviewed every month.
Common questions
What does Running Your Marketing include?
The whole marketing function of the Hospital, handed over and run on the owner's behalf. Instead of managing four separate vendors, the Hospital owner has one accountable point and one monthly review.
What if our current agency is doing well?
Then they stay. Where an existing supplier is performing against the Hospital's numbers, there is no reason to change them. Where they are not, they are replaced. That call is made on the numbers, not on who was there first.
Is this a marketing agency?
No. Doctor of Laxmi does not own an agency. The practice sits on the Hospital owner's side, running and reviewing the marketing function against the Hospital's own numbers.
How long does a Hospital marketing engagement run?
Minimum six months, renewable by six. Hospital marketing does not turn in a fortnight, and anybody who promises that is selling something.
Do you work with our existing agencies?
Where they are good, yes. Where they are not, they are replaced. That call is made on the Hospital's numbers, not on who was there first.
Run before, not theorised.
Two new Hospitals launched under one brand, both measured at the door. See the case studies →
How many people are you managing for your marketing right now?
If the answer is more than one, that is the problem.