Your Clinic or Hospital already has clinical trust. Now build the business that can grow with it.
Choose the level of support that matches where you are today.
Doctor of Laxmi builds the revenue system underneath your clinical reputation.. the enquiries, the Front Desk, the phone, the Counselling cabin, the follow-up and the pricing. You keep the medicine. We make the business behind it work.
What do you need help with?
This is the work inside the Hospital. Pick the line that sounds like yours.
Strategy “So many things to fix. Where do I even start?”
We sit together and decide the order. What you fix this month, what comes next quarter, what can wait a year. Who in your Hospital is responsible for each one, and how you will know it is working.
Teams “I have a plan and I have a team, but I am not seeing the results.”
Five teams, trained separately, each on their own work and your own cases. Two sittings of three hours each. Then three reviews afterwards, to check they are still doing it.
Run all five, or start with one. Most Hospitals start with Counselling, because that is where the money is closest.
Marketing “I do not have anybody inside who can run marketing.”
We run it for you. One team, instead of four different vendors who each blame the other. Every month you get a report on your own numbers.. how many Patients enquired, how many came to OPD, how many took the Surgery. Not likes and reach.
We sit with you every month and go through the same numbers you already watch.
Technology “I want my HMS, my CRM, my WhatsApp tool and my website to work as one system.”
We join your HMS, your CRM, your WhatsApp tool and your website into one system. So your staff stops making the same Excel by hand every Monday, and you get one screen with the real numbers on it.
First we use the software you have already paid for. New software only if there is no other way.
Does any of this sound like your Hospital?
Marketing
The ads have been running for months and the OPD numbers look the same as before.
No one is counting which ad brought which Patient.
Referrals
Your Business Development executive is out all day, and at the end of the week there is no list of which Doctors were met.
No record of which Doctors were met this week.
Counselling
The Patient says yes in the Counselling cabin, and gets the procedure done somewhere else.
Nobody counts how many said yes and never came back.
Finance
OPD is up. The bank balance is not.
Revenue is counted. Margin is not.
Technology
You have an HMS, a CRM and a WhatsApp tool. To know how many enquiries became Surgeries last month, somebody still opens all three and makes an Excel by hand.
The systems do not talk to each other, so somebody counts by hand.
Owner dependency
You have not taken a clear week off in four years, and the number drops when you travel.
Nothing is written down, so nobody can run it without you.
These are business problems, not clinical ones, sitting inside a Hospital that is clinically very good. Each one has a system behind it, and a system can be built.
Free · Sixty seconds · Nothing leaves this page Put a rupee figure on it. Open the calculator here. Five numbers you already have, and you get one month’s leak, how that figure is built, and the first thing I would change.
However you keep them. A register is fine, and a blank is information too.
One month, on your own numbers
₹0
The first thing I would change
This is arithmetic on the numbers you entered, not an audit, and not a promise about your revenue. Revenue is not profit.
Built from real Hospital operating work.
₹74 → ₹108 Cr
Revenue growth in three years
450 → 900
OPD per day
3
Hospitals launched or relaunched
₹12 Cr+
Raised for non-profit eye care
1,200+
Eye Surgeons, 25 countries
30 years
Across four industries
This is not theory. This is Hospital-floor experience. See the case studies →
Start where you are.
One operating model. Four levels of support.. from identifying your priorities to building the systems inside your Hospital. Each level does a different job, so the one you pick depends on how far you want to go this year.
I do not walk in with a readymade plan. What I teach you is the framework — eight areas of the business, in a fixed order. Then you build your own plan on top of it. The framework stays the same at every level. What changes is the time we spend on it, and how deep we go.
4 Hours Business Workshop — Identify ₹10,000 + GST
You leave with a written diagnosis of your own business, and the three things to fix first. You fill in a questionnaire. I read it and write the diagnosis on your own Clinic or Hospital, business side only .. where the money is made, where it is leaking, and how you sit against Hospitals your size. Then four hours on the eight areas where the money gets stuck. The eight are the same in every Clinic and Hospital. Which of them is hurting in yours, and the order they have to be fixed in, is not .. and that order is what decides whether the work pays. You leave with your own three, in sequence. Worked in that sequence through the year, 20% revenue growth is what we are going after.
- A written Business Diagnosis of your Clinic or Hospital, before the day
- Four hours across the eight areas where the money gets stuck
- Your own top three, in the order they have to be done
- Thirty minutes, one to one with me
2 Days Business MasterClass — Build ₹1,00,000 + GST
You leave with eight working systems built on your own numbers, not eight blank templates. You go home with the business side of your Clinic or Hospital actually built .. each of the eight areas set up and running on your own data, not a folder of templates to fill in when you find the time. The eight are Business Development and Referrals, Marketing, OPD Growth, Revenue and Conversion, Technology, Finance, HR and Team, and What Next and Exit. This is the business side of medicine that medical college was never going to teach you. And it does not end on day two .. you stay in the room afterwards, and somebody checks you are still on track.
- Two days live online, me and four other experts in the room
- Your own numbers, prepared by our team before day one
- All eight areas taught and built on your data
- Three follow-up calls at day 30, 60 and 90
- A WhatsApp community, and monthly Q&A and AMA calls
- Your ₹10,000 Workshop fee credited in full
- One seat, or two with a Co-Founder, Co-Owner or Spouse
6 Months Business Mentorship — Lead Priced on scope
Over six months I take you through the same eight areas, one at a time, on your own Hospital. First we do it together, then I supervise you doing it, then I watch you do it on your own. Handholding, then supervision, then observation. You bring the decision you are actually stuck on .. the hire, the price, the partner, the second location, the one you have been carrying for weeks .. and we make it on the call, not after it. By month six the calls change shape. You arrive with the decision already made and we are checking it rather than making it. That is the point at which you stop needing this.
- Three sessions a month
- Online
Priced on your Hospital and the scope of the work, so it is quoted rather than published.
See the Mentorship12 Months Business Advisory — Implement Priced on scope
Twelve months of the business side being somebody’s full job, not the thing you get to after OPD. By the end of it the numbers arrive without you asking, your HODs own their part and are measured on it, and the plan for the next quarter exists before the quarter starts. The test we hold it to is the one you already use. Can you take a month off and have the Hospital still hit its number.
- Three meetings a month
- One of them on your floor
Priced on your Hospital and the scope of the work, so it is quoted rather than published.
See the AdvisorySee your own numbers first.
Four ways of looking at the same Hospital. Two are open right now. Two need an access code, and I try to send it the same day you ask.
Open now · Free
Revenue Leakage Calculator
A rupee figure for one month, how that figure is built up, and the first thing I would change.
Calculate →Open now · Free
The Hospital Without You
A score out of 35, and a straight answer on how much of the Hospital keeps running when you are not in the building.
See what runs without me →Access code
Where Do Your Patients Come From?
The 20 ways a Hospital brings in Patients, each one scored, so you can see which ones are actually working for you.
Ask me for the code →Access code
Hospital Revenue System Audit
The full business side of your Hospital, gone through before we even speak. It asks only what fits your size and your Speciality.
Ask me for the code →For individual Doctors.
Built for the Doctor rather than the building. Held in a separate room from the Owner programmes.
2 × 3 Hours
Business Training for Doctors
Read, grow and negotiate the business behind your own clinical practice. For the salaried Consultant.
See it →2 × 3 Hours
Build Your Brand, Doctor
Build a name Patients and referring Doctors can find anywhere. Personal brand building.
See it →2 × 3 Hours
From PG to Practice
Start your career with the business knowledge medical college did not teach. For PGs and Fellows.
See it →Questions Clinic and Hospital owners ask.
Have you run a Hospital, or only advised one?
I have run the business side of a Hospital, not observed it. As Chief Business Officer at a leading Bangalore eye Hospital I was answerable for the revenue number every month .. it went from ₹74 Cr to ₹108 Cr in three years, and OPD went from 450 to 900 Patients a day. I was not the promoter and I will not pretend otherwise. What I carried was the business, and the answer for it. Before healthcare there were thirty years across media, real estate and defence, including businesses of my own that I built and exited.
My Hospital is not in Bangalore, and it is not an eye Hospital. Does this still apply?
The clinical work does not travel. The business underneath it does. An enquiry nobody answered, a Patient who said yes in Counselling and never came back, a Referrer nobody has called in three months .. those look the same in an eye Hospital in Bangalore and an orthopaedic Hospital in Indore. The practice works with Doctor-owned Clinics and Hospitals doing ₹5 Cr to ₹50 Cr across Tier 1 and Tier 2 India, in ophthalmology, orthopaedics, IVF, dental, dermatology, cardiac, ENT, paediatrics and multispeciality. I am based in Bengaluru and I travel for the floor work.
My revenue is growing but nothing is left at the end of the month. Is that what you fix?
Yes, that is most of the work. Growing revenue with flat profit usually means the money is being made and then lost on the way out .. enquiries nobody counted, appointments made and not kept, Counselling counted loosely, advised procedures with no follow-up, and a marketing spend renewed by habit because nobody can say what it brought. We find where it is going first and put a rupee figure on it, then fix them in the order that pays. If the order is right and the follow-ups get done, that is where the growth tends to show up.
I already pay an agency every month. How is this different?
An agency brings enquiries to your door. It does not answer your phone, sit in your Counselling cabin, follow up on day seven, or tell you what a booked Patient cost you. Most Clinics and Hospitals I see are not short of enquiries .. they are losing the ones they already have. The work here is the system behind the enquiry. Part of it is giving you the one page your agency has to fill in every month, so you can review them on the first instead of hoping.
Who sees my numbers, and what happens to them?
Me, and whoever you name on your side. Nothing goes anywhere else. Your numbers are not used as an example, in a talk, in a video or in a case study unless you have given that in writing. The agreement is signed before you send a single figure.
Will you work with my competitor?
No. Inside a Workshop or MasterClass cohort of 20, exclusivity is absolute .. no two Clinics or Hospitals competing with each other sit in the same room. On the Mentorship and the Advisory I do not take a competing Hospital in your operating area for the term of the engagement. The boundary is written into the agreement rather than left to understanding.
What is the smallest way to try you first?
The four hour Business Workshop, ₹10,000 plus GST. You fill in a questionnaire, I write the diagnosis on your own Clinic or Hospital, and we spend four hours on the eight areas. If you go on to the MasterClass that fee is credited in full. Before any of that, there are two tools on this site you can run on your own numbers without speaking to anybody.
What this looks like in a real Hospital.
Short pieces on Owner dependency, OPD growth, and the business side of running a Clinic or Hospital.
Tell me which part of the business you want to work on first.
Marketing, Business Development, Front Desk, phone, Counselling, technology, or the offer sitting on your desk. Name the one you want moving this year and we will start there.
Owner to Owner. I read and answer each message myself.