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Patient Acquisition Channel Audit

Most Hospitals cannot answer one simple question with numbers.. where do your Patients actually come from? "Referrals and walk-ins" is not an answer. This audit maps all 20 ways a Hospital brings in Patients, scores each one, and puts a real rupee cost on the effort behind it.

What this audit does

Twenty channels. Three lenses. One honest number.

You go through every hospital patient acquisition channel and score it on how much it brings, how well it converts, and what it truly costs you to run. Nothing hidden, nothing rounded up. At the end you see your Overall Acquisition Health out of 100, your critical gaps, and the untapped channels sitting in front of you.

What you walk away with

  • A straight number for your Hospital.. your Patient acquisition scored out of 100, in one honest picture
  • The channels quietly leaking Patients, each marked red, amber or green
  • What acquisition is really costing you.. the rupees, plus the hours your best people pour in that nobody has ever counted
  • The two or three moves that lift revenue first.. and the channels sitting right in front of you, still untouched
🔒

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Overall Acquisition Health
—/100
Score channels to generate
Active Channels
—/20
Channels currently in use
Critical Gaps
—
Active channels scoring red
True Acquisition Cost
—
Per month.. rupees + cost of hours

Cost of Effort calculator

Hours are not free. A Chairman's hour and a Manager's hour cost very different amounts. Put in who works on Patient acquisition and what they cost, and every hour of effort below turns into a real rupee number. Example filled in.. edit with your real people.
Person / Role Monthly Cost (₹) Full hrs / week Hrs / week on acquisition Cost / hour
Blended cost of one hour of acquisition effort ₹0
Channel Audit Matrix
Score guide: 1–2 broken 3 underperforming 4–5 working well Effort × blended rate + rupees = true cost
# Channel Bench
% of OPD		 Active? Volume
traffic 1–5		 Quality
convert 1–5		 Health Effort
hrs / week		 Spend
₹ / month		 True Cost
₹ / month		 Priority Key Gap / Action
Audit Summary

🔴 Critical · Fix First

Score channels above to see critical gaps

🟡 High Priority · Fix Next

Score channels above to see priorities

✅ Strong · Protect & Scale

Score channels above to see strengths

⚫ Not Active · Opportunity Pipeline

Mark channels inactive above