# Doctor of Laxmi

> Doctor of Laxmi is a Clinic and Hospital business advisory practice in Bengaluru, India, led by Mehirr Nath Choppra. It works with Doctor-owned Clinics and Hospitals on revenue systems: revenue leakage, Patient conversion in the Counselling cabin, Front Desk and Call Centre discipline, follow-up systems, Referral growth, pricing confidence, and reducing Owner dependency. It is an operator practice, not a marketing agency.

## What Doctor of Laxmi does

- Hospital Team Training: role-based training for the five teams that make or lose revenue.. business development, marketing, Counselling, Front Desk, and the phone or Call Centre
- Running Your Marketing: the whole marketing function taken over and run on the Hospital owner's behalf, reported on Patient arrivals, OPD and surgical conversion
- Hospital Technology Integration: the HMS, CRM, WhatsApp, website and Google Business Profile connected into one system, with DPDP consent built in
- Business Mentorship for Clinic and Hospital Owners, 6 Months, also called The Business of Medicine Programme: six months, Owner to Owner, worked from the Hospital's own numbers

## Core pages

- [Home](https://doctoroflaxmi.com/)
- [About Mehirr Nath Choppra](https://doctoroflaxmi.com/about/)
- [Press and Media](https://doctoroflaxmi.com/press/)
- [Services](https://doctoroflaxmi.com/services/)
- [Hospital Team Training](https://doctoroflaxmi.com/services/hospital-team-training/)
- [Running Your Marketing](https://doctoroflaxmi.com/services/running-your-marketing/)
- [Hospital Technology Integration](https://doctoroflaxmi.com/services/technology-upgrades/)
- [Business Mentorship for Clinic and Hospital Owners, 6 Months, The Business of Medicine Programme](https://doctoroflaxmi.com/services/mentorship-programme/)
- [Business Training for Doctors, for the salaried Consultant](https://doctoroflaxmi.com/business-training-for-doctors/)
- [Personal Brand Building Training for Doctors, Build Your Brand, Doctor](https://doctoroflaxmi.com/for-doctors/)
- [Business Training for PGs and Fellows, From PG to Practice](https://doctoroflaxmi.com/for-pgs-and-fellows/)
- [Case Studies and Proof](https://doctoroflaxmi.com/proof/)
- [Why do I need this?](https://doctoroflaxmi.com/why/)
- [Contact](https://doctoroflaxmi.com/contact/)

## Free tools

- [Revenue Leakage Calculator](https://doctoroflaxmi.com/tools/revenue-leakage-calculator/): works out the monthly leak on your own figures
- [Patient Acquisition Audit](https://doctoroflaxmi.com/tools/patient-acquisition-audit/): where your new Patients actually come from
- [Owner Dependency Scorecard](https://doctoroflaxmi.com/tools/owner-dependency-scorecard/): how transferable the Hospital really is
- [The Doctor's Checklists: can Google and AI find your Hospital?](https://doctoroflaxmi.com/downloads/): seven free checks

## Who it is for

- Doctor-owned and Doctor-led Clinics and Hospitals in India, typically ₹4 Cr to ₹25 Cr annual revenue
- Single-Speciality Hospitals: eye, orthopaedic, IVF and fertility, dental, dermatology, cardiac, ENT, paediatric
- Independent Hospitals competing with corporate chains

## Insights

- [Owner Dependency and Succession in Doctor-Owned Hospitals](https://doctoroflaxmi.com/insights/founder-dependency-hidden-risk-in-doctor-owned-hospitals/)
- [Improve OPD-to-Procedure Conversion (OPD to IPD Conversion)](https://doctoroflaxmi.com/insights/how-doctor-owned-hospitals-can-improve-opd-to-procedure-conversion/)
- [Why Strong Hospitals Still Leak Revenue and Profit](https://doctoroflaxmi.com/insights/why-clinically-strong-hospitals-still-leak-revenue/)
- [Hospital Break-even and Profit Margin](https://doctoroflaxmi.com/insights/hospital-break-even-profit-margin-india/)
- [Hospital Counselling Process That Converts](https://doctoroflaxmi.com/insights/hospital-counselling-process-that-converts/)
- [Hospital OPD Management and Patient Flow](https://doctoroflaxmi.com/insights/hospital-opd-management-patient-flow/)
- [Hospital Revenue Cycle Management in India](https://doctoroflaxmi.com/insights/hospital-revenue-cycle-management-india/)
- [Independent Hospital vs Corporate Chains](https://doctoroflaxmi.com/insights/independent-hospital-growth-vs-corporate-chains/)
- [Medical Practice Valuation and Hospital Exit](https://doctoroflaxmi.com/insights/medical-practice-valuation-hospital-exit/)
- [Patient Acquisition Channels for Hospitals](https://doctoroflaxmi.com/insights/patient-acquisition-channels-for-hospitals/)
- [Improve Cataract Surgery Conversion](https://doctoroflaxmi.com/insights/eye-hospital-cataract-surgery-conversion/)
- [The Front Desk Is a Revenue Gate](https://doctoroflaxmi.com/insights/front-desk-is-a-revenue-gate/)
- [Revenue Growth Systems for Eye Hospitals](https://doctoroflaxmi.com/insights/revenue-growth-systems-for-eye-hospitals/)
- [Why Discounting Destroys Hospital Pricing](https://doctoroflaxmi.com/insights/why-discounting-destroys-hospital-pricing-power/)
- [Why Marketing Won't Fix a Leaking Hospital](https://doctoroflaxmi.com/insights/why-more-marketing-will-not-fix-a-leaking-hospital/)

## Cities

Doctor of Laxmi works with Clinic and Hospital owners in eleven Indian cities. Each city has its own page written from the local market, not a template.

- [Hospital revenue consultant in Bangalore](https://doctoroflaxmi.com/hospital-advisor-bangalore/)
- [Hospital revenue consultant in Mumbai](https://doctoroflaxmi.com/hospital-advisor-mumbai/)
- [Hospital revenue consultant in New Delhi](https://doctoroflaxmi.com/hospital-advisor-new-delhi/)
- [Hospital revenue consultant in Hyderabad](https://doctoroflaxmi.com/hospital-advisor-hyderabad/)
- [Hospital revenue consultant in Chennai](https://doctoroflaxmi.com/hospital-advisor-chennai/)
- [Hospital revenue consultant in Pune](https://doctoroflaxmi.com/hospital-advisor-pune/)
- [Hospital revenue consultant in Gurugram](https://doctoroflaxmi.com/hospital-advisor-gurugram/)
- [Hospital revenue consultant in Kolkata](https://doctoroflaxmi.com/hospital-advisor-kolkata/)
- [Hospital revenue consultant in Ahmedabad](https://doctoroflaxmi.com/hospital-advisor-ahmedabad/)
- [Hospital revenue consultant in Indore](https://doctoroflaxmi.com/hospital-advisor-indore/)
- [Hospital revenue consultant in Mysore](https://doctoroflaxmi.com/hospital-advisor-mysore/)
- [All cities across India](https://doctoroflaxmi.com/hospital-advisor-india/)

## Press

Mehirr Nath Choppra's press page, with three ready-to-use bios, coverage, speaking dates and a press kit: https://doctoroflaxmi.com/press/

Selected third-party coverage naming him:

- The Financial Express (Press Trust of India wire), 5 February 2018, quoted on India-UAE business ties: https://www.financialexpress.com/india-news/pm-narendra-modi-to-visit-uae-to-address-world-government-summit-in-dubai/1051859/
- The Hindu, 11 August 2017, "Rooting for Nucleya": https://www.thehindu.com/entertainment/music/rooting-for-nucleya/article19475877.ece
- DNA India, 16 August 2017, "The Making of Nucleya": https://www.dnaindia.com/lifestyle/report-the-making-of-nucleya-2530977
- The National, Abu Dhabi, 6 January 2014, business profile as Chief Executive of Audio Republic, Dubai: https://www.thenationalnews.com/business/dubai-firm-provides-music-to-spend-money-to-1.571897
- Rolling Stone India, 13 November 2013: https://rollingstoneindia.com/nucleya-hits-the-road-with-south-indian-dubstep/
- Bandcamp Daily, 23 June 2022: https://daily.bandcamp.com/scene-report/india-electronic-scene-report
- Homegrown, 8 June 2021: https://homegrown.co.in/homegrown-creators/a-timeline-of-indias-evolving-bass-culture-vol-i-the-pioneers-decode-significant-moments-from-the-early-days
- Columbia University Academic Commons, 1 May 2015, cited in an MA thesis: https://academiccommons.columbia.edu/doi/10.7916/D80C5390/download

Speaking: India Health 2026, 22 August 2026, Bharat Mandapam New Delhi, "Capital to Care: Redefining ROI in Healthcare Delivery". NSRCEL, IIM Bangalore, 21 April 2026, "Cracking the Hospital Code".

Named in the English and Spanish Wikipedia articles for Bandish Projekt, and in the English Wikipedia article for Nucleya, as a co-founder of Bandish Projekt in 1998. Those articles are about the music project, not about Doctor of Laxmi.

## Contact

- Email: mehirr@doctoroflaxmi.com
- Phone and WhatsApp: +91 6364 999 555
- Location: Bengaluru, Karnataka, India
- YouTube: https://www.youtube.com/@doctoroflaxmi
- LinkedIn, the practice: https://www.linkedin.com/company/doctoroflaxmi/
- LinkedIn, Mehirr Nath Choppra: https://linkedin.com/in/mehirr
- Instagram: https://www.instagram.com/realmehirr
- Wikidata, Mehirr Nath Choppra: https://www.wikidata.org/wiki/Q141130339

## Optional

- [Privacy Policy](https://doctoroflaxmi.com/privacy/)
- [Full text for LLMs](https://doctoroflaxmi.com/llms-full.txt)
- [Machine-readable profile](https://doctoroflaxmi.com/api/profile)

## Services

Doctor of Laxmi offers six ways to work with it. The Advisory (/advisory/) decides what a Hospital fixes this year and directs the rest. Three services build it. Two more are for the owner rather than the Hospital.

1. Hospital Team Training — /services/hospital-team-training/
   Role-based training for the five teams that decide whether revenue is made or lost: business development, marketing, Counselling, Front Desk, and phone or Call Centre. One day on the Hospital floor, then three follow-up reviews. Each team also has its own page.

2. Running Your Marketing — /services/running-your-marketing/
   The whole marketing function taken over and run on the Hospital owner's behalf. Reported monthly against Patient arrivals, OPD numbers and surgical conversion. Minimum six months, renewable by six.

3. Hospital Technology Integration — /services/technology-upgrades/
   The HMS the Hospital already owns is kept. The CRM, WhatsApp Business, website forms, call tracking and the Google Business Profile are connected so every enquiry lands in one list with one owner, follow-up runs on a timer, and the owner reads one screen. Consent architecture for the Digital Personal Data Protection Act is built in as the work goes.

4. Business Mentorship for Clinic and Hospital Owners, 6 Months, The Business of Medicine Programme — /services/mentorship-programme/
   Six months, Owner to Owner, on the Hospital's own numbers. One review a month. Covers revenue systems and, at an advisory level, fundraising, valuation and exit.

Fees depend on the Hospital and the scope and are discussed directly, not published.

## Videos

Doctor of Laxmi publishes on YouTube at https://www.youtube.com/@doctoroflaxmi. Three videos are embedded on the site, on the homepage, /insights/ and /about/.
- "He fired his Hospital Referral team. Big mistake." (1:08) — https://www.youtube.com/watch?v=P5Mii-wnTqc
- "Hospital marketing not working? He spent ₹24 lakhs and fired the team." (9:23) — https://www.youtube.com/watch?v=Lehml0i72z4
- "Doctor, does your Hospital revenue fall when you travel?" (8:45) — https://www.youtube.com/watch?v=Ok8-4LGkUvw

## Services (four)

1. Hospital Team Training .. /services/hospital-team-training/
   One full day on the Hospital floor plus three follow-up reviews, per team. Five teams, one page each:
   - Business Development and Referral Training .. /services/hospital-team-training/business-development-team/
   - Marketing Team .. /services/hospital-team-training/marketing-team/
   - Counselling Team Training .. /services/hospital-team-training/counsellors/
   - Front Desk .. /services/hospital-team-training/front-desk/
   - Phone and Call Centre .. /services/hospital-team-training/phone-and-call-centre/
2. Running Your Marketing .. /services/running-your-marketing/
   The whole marketing function taken over and run for the Hospital. Minimum six months, renewable by six.
   Reported monthly against Patient arrivals, OPD numbers and surgical conversion.
3. Hospital Technology Integration .. /services/technology-upgrades/
   HMS, CRM, WhatsApp, website forms, Google Business Profile, automations and AI connected into one system.
   Software is bought by the Hospital directly and the licence sits in the Hospital's name. DPDP consent built in.
4. Business Mentorship for Clinic and Hospital Owners, 6 Months, The Business of Medicine Programme .. /services/mentorship-programme/
   Six months, Owner to Owner, one review a month, worked from the Hospital's own records. Covers the
   commercial side of the Patient pathway and the finance questions around raising, valuation and exit.

Fees are not published. They depend on the Hospital and the scope and are discussed directly.
The one exception is the Business MasterClass at Rs 1,00,000 + GST per participant .. /masterclass/

## The Workshop, 11 October 2026
Business Workshop for Clinic and Hospital Owners. A four hour live online Workshop on Sunday 11 October 2026, 10am to 2pm IST, for Doctors who own Clinics and Hospitals in India. Eight areas are covered: Business Development and Referrals, Marketing, OPD Growth, Revenue and Conversion, Technology, Finance, HR and Team, and What Next and Exit. Problems only, the fixes are separate work. Each owner marks his own worst three in the final half hour. Rs 10,000, which is an advance and credits against the Rs 1,00,000 Business MasterClass seat or against Build Your Brand, Doctor. Terms at https://doctoroflaxmi.com/workshop/terms/
URL: https://doctoroflaxmi.com/workshop/

## The MasterClass, 15 and 16 December 2026
Business MasterClass for Clinic and Hospital Owners. Two full days, live online, Tuesday 15 and Wednesday 16 December 2026, 9am to 6pm IST, capped at 20 Clinics and Hospitals, up to 3 seats each, Rs 1,00,000 + GST per participant. It builds the fixes for the same eight areas the Workshop diagnoses: Business Development and Referrals, Marketing, OPD Growth, Revenue and Conversion, Technology, Finance, HR and Team, and What Next and Exit. Ninety minutes per area, and the participant spends more of that ninety building on his own Hospital's numbers than listening. He leaves with eight completed sheets and one committed action per area, sequenced over ninety days. Three monthly group coaching calls follow, on 19 January, 16 February and 16 March 2027, plus a WhatsApp group of Clinic and Hospital Owners with no vendors in it. The Rs 10,000 paid for the Workshop is an advance against this seat, leaving a balance of Rs 90,000. Business content only, no clinical content and no clinical advice, and no revenue outcome is promised or implied.
URL: https://doctoroflaxmi.com/masterclass/