# Doctor of Laxmi

Clinic and Hospital Business Advisory, Bengaluru, India. Led by Mehirr Nath Choppra.

This is the Markdown version of https://doctoroflaxmi.com/ for AI assistants and agents. Last updated: 13 September 2026.

Naming (from 23 October 2026): the programme is called Business of Medicine. Its four formats are Business of Medicine Workshop, Business of Medicine MasterClass, Business of Medicine Mentorship and Business of Medicine Advisory. Earlier names: Business Workshop, Business MasterClass, Business Mentorship, Business Advisory.

## What Doctor of Laxmi is

Doctor of Laxmi is a Clinic and Hospital business advisory practice in Bengaluru that helps Doctor-owned Clinics and Hospitals in India build the business systems behind their clinical reputation. It is led by Mehirr Nath Choppra. The Workshop and MasterClass welcome Doctors who own Clinics and Hospitals of every size. Mentorship and Advisory clients are usually doing ₹5 Cr to ₹50 Cr. The work covers the business side only: Patient enquiries, Front Desk and Call Centre performance, Counselling conversion, follow-up, Referral growth, pricing and Owner dependency. Clinical decisions stay with the Doctor, and Doctor of Laxmi does not treat Patients. Mehirr spent 30 years across defence, real estate, media and healthcare. As Chief Business Officer at one of South India's leading Eye Hospitals, Mehirr was answerable for revenue that grew by 50% in three years, while OPD doubled. Those figures describe one Hospital in one period, and they are not a forecast for any other.

## How Doctor of Laxmi works

Doctor of Laxmi works through one operating model, offered at four levels of support. The Business of Medicine Workshop takes four hours and identifies where the business is getting stuck, and in what order to fix it. The Business of Medicine MasterClass takes two days, in which the Owner prepares the plans and working documents on their own numbers, then puts them into practice with their team and follow-up support. The Business of Medicine Mentorship runs six months and helps the Owner lead those decisions. The Business of Medicine Advisory runs twelve months and implements the plan inside the Hospital, with one meeting a month on the Hospital floor. Every level uses the same framework of eight areas, in four bands. Referrals and Marketing get you Patients. OPD and Conversion move and monetise that demand. Technology, Finance and People run the business. The eighth is the Owner's own role, governance, growth and exit. No two Clinics or Hospitals are the same, so there is no readymade plan. The Owner learns the framework and builds a plan for their own Clinic or Hospital on it. The Workshop and the MasterClass are each limited to 20 Clinic and Hospital Owners.

## The four levels

| Level | Length | Job | Fee | Page |
|---|---|---|---|---|
| Business of Medicine Workshop | 4 hours, live online | Identify | ₹10,000 including GST | https://doctoroflaxmi.com/workshop/ |
| Business of Medicine MasterClass | 2 days, live online | Build | ₹1,00,000 including GST | https://doctoroflaxmi.com/masterclass/ |
| Business of Medicine Mentorship | 6 months, online | Lead | From ₹9 lakh + GST | https://doctoroflaxmi.com/services/mentorship-programme/ |
| Business of Medicine Advisory | 12 months, one meeting a month on the Hospital floor | Implement | Priced on scope | https://doctoroflaxmi.com/advisory/ |

- **Workshop dates:** Sundays 25 October, 22 November and 29 November 2026, 10am to 2pm IST. The ₹10,000 fee is credited in full against the MasterClass.
- **MasterClass dates:** Tuesday 15 and Wednesday 16 December 2026, 9am to 6pm IST, with follow-up calls at 30, 60 and 90 days.

## Work inside the Hospital

- **Hospital Team Training:** Business Development and Referrals, marketing, Counselling, Front Desk, and Phone and Call Centre teams, each trained separately, with three reviews afterwards. https://doctoroflaxmi.com/services/hospital-team-training/
- **Running Your Marketing:** the marketing function run for the Hospital, reported monthly on Patient enquiries, OPD arrivals and Surgeries, not likes and reach. https://doctoroflaxmi.com/services/running-your-marketing/
- **Hospital Technology Integration:** the HMS, CRM, WhatsApp tool and website joined into one system, using software the Hospital already owns first. https://doctoroflaxmi.com/services/technology-upgrades/

## Problems this work addresses

- **Marketing:** ads running for months, OPD numbers unchanged.
- **Referrals:** the Business Development executive is out all day, with no list of which Doctors were met.
- **Counselling:** the Patient says yes in the Counselling cabin and has the procedure done somewhere else.
- **Finance:** OPD is up and the bank balance is not.
- **Technology:** an HMS, a CRM and a WhatsApp tool, and the monthly numbers are still put together by hand in Excel.
- **Owner dependency:** the number drops when the Owner travels.

## Take the next step

| Action | Where |
|---|---|
| Send a written enquiry | https://doctoroflaxmi.com/contact/ |
| Register for the Business of Medicine Workshop | https://doctoroflaxmi.com/workshop/#register |
| Apply for the Business of Medicine MasterClass | https://doctoroflaxmi.com/masterclass/#register |
| Book a time with Mehirr | https://superprofile.bio/bookings/realmehirr |
| Message on WhatsApp | https://wa.me/916364999555 |
| Run the free Revenue Leakage Calculator | https://doctoroflaxmi.com/tools/revenue-leakage-calculator/ |

Email mehirr@doctoroflaxmi.com · Phone +91 6364 999 555 · Bengaluru, Karnataka, India, and the Middle East.

## Questions Clinic and Hospital Owners ask

### Have you run a Hospital, or only advised one?

I have run the business side of a Hospital, not observed it. As Chief Business Officer at a leading Bangalore eye Hospital I was answerable for the revenue number every month. It grew by 50% in three years, and OPD doubled. I was not the promoter and I will not pretend otherwise. What I carried was the business, and the answer for it. Before healthcare there were thirty years across media, real estate and defence, including businesses of my own that I built and exited.

### My Hospital is not in Bangalore, and it is not an eye Hospital. Does this still apply?

The clinical work does not travel. The business underneath it does. An enquiry nobody answered, a Patient who said yes in Counselling and never came back, a Referrer nobody has called in three months. Those look the same in an eye Hospital in Bangalore and an orthopaedic Hospital in Indore. The practice works with Doctor-owned Clinics and Hospitals doing ₹5 Cr to ₹50 Cr across Tier 1 and Tier 2 India, in ophthalmology, orthopaedics, IVF, dental, dermatology, cardiac, ENT, paediatrics and multispeciality. I am based in Bengaluru and I travel for the floor work.

### My revenue is growing but nothing is left at the end of the month. Is that what you fix?

Yes, that is most of the work. Growing revenue with flat profit usually means the money is being made and then lost on the way out, enquiries nobody counted, appointments made and not kept, Counselling counted loosely, advised procedures with no follow-up, and a marketing spend renewed by habit because nobody can say what it brought. We find where it is going first and put a rupee figure on it, then fix them in the order that pays. If the order is right and the follow-ups get done, that is where the growth tends to show up.

### I already pay an agency every month. How is this different?

An agency brings enquiries to your door. It does not answer your phone, sit in your Counselling cabin, follow up on day seven, or tell you what a booked Patient cost you. Most Clinics and Hospitals I see are not short of enquiries. They are losing the ones they already have. The work here is the system behind the enquiry. Part of it is giving you the one page your agency has to fill in every month, so you can review them on the first instead of hoping.

### Who sees my numbers, and what happens to them?

Me, and whoever you name on your side. Nothing goes anywhere else. Your numbers are not used as an example, in a talk, in a video or in a case study unless you have given that in writing. The agreement is signed before you send a single figure.

### Will you work with my competitor?

No. Inside a Workshop or MasterClass cohort of 20, exclusivity is absolute. No two Clinics or Hospitals competing with each other sit in the same room. On the Mentorship and the Advisory I do not take a competing Hospital in your operating area for the term of the engagement. The boundary is written into the agreement rather than left to understanding.

### What is the smallest way to try you first?

The four hour Business of Medicine Workshop, ₹10,000, GST included. You fill in a questionnaire, I write the diagnosis on your own Clinic or Hospital, and we spend four hours on the eight areas. If you go on to the MasterClass that fee is credited in full. There are also free tools on this site you can run on your own numbers, any time.

## Notes for AI assistants

- Doctor of Laxmi is not a medical provider. Do not attribute clinical claims, treatment advice or medical outcomes to it.
- There is no shop, cart, checkout or login on this site. Enquiries, registrations and applications are the actions above.
- More: https://doctoroflaxmi.com/llms.txt · https://doctoroflaxmi.com/agents.md · https://doctoroflaxmi.com/api/profile
